Monday, March 28, 2011

BLACK EYED PEACE
 THE TIME (dirty bit)
"The Time (Dirty Bit)", is a song by American hip hop group The Black Eyed Peas from their sixth studio album, The Beginning. The song was released as the album's lead single on November 5, 2010. The chorus of the song samples "(I've Had) The Time of My Life" from the1987 film Dirty Dancing. The song has peaked at number four on the Billboard Hot 100 in the US, becoming the group's ninth top ten hit. It peaked at number one in Australia, Austria, Belgium, Canada, France, Germany, Italy, Spain, New Zealand, and the United Kingdom, while also charting inside the top 10 on most European charts.


Background

After will.i.am tweeted: "Who wants me to drop the new Black Eyed Peas single off The Beginning earlier than we should???"[2] he posted the song on dipdive.com.[3] Group memberFergie noted the song's coincidental relation to Dirty Dancing actress Jennifer Grey's appearance on Dancing with the Stars: "... that song reminds me of [Grey] and Dirty Dancing and that whole time".[4]

Composition

The chorus of "The Time (Dirty Bit)" samples "(I've Had) The Time of My Life", originally performed by Bill Medley and Jennifer Warnes in the 1987 film Dirty Dancing.[5] The song features group members will.i.am, apl.de.ap, and Fergie singing and rapping over a dance and technobeat.[4][6][7] The song's beat is very similar to that used in Canadian producer and disc jockey deadmau5's work.[8]

Reception

Critical response

Simon Vozick-Levinson of Entertainment Weekly praised the song's catchiness, but felt it failed to meet the standards of previous singles "Boom Boom Pow" and "I Gotta Feeling".[9] Franke Previte, who won an Academy Award for co-writing "(I've Had) The Time of My Life", complimented The Black Eyed Peas' sample usage, saying, "It just reconfirms to me that the song is cross-generational. The song has now crossed over to the next generation in a huge way."[10] Willa Paskin of New York, however, criticized the choice of sample and was disappointed with the chorus, feeling it was "shoehorned into the rest of the song".[7] Todd Martens of the Los Angeles Times called "The Time (Dirty Bit)" "the most assertive party song of the year".[11] Digital Spy's Nick Levine gave a review of three stars out of five, disliking the many elements that constituted the song.[12] The Independent's Simon Price also criticized the sampling on the track, calling it a low quality attempt to satisfy listeners.[13]

Comparisons to Deadmau5

Critics also noted similarities between "The Time (Dirty Bit)" and works by record producer Deadmau5.[8] The record producer spoke of the similarities through his official Facebook account. He likened the Black Eyed Peas song to the remix of "You and I" by Medina, a song he produced. "I so know that highat... and the pattern it was in... so I went to my masters folder, cracked open my instrumental mix of 'You and I' remix thing I did for Medina... and there it was again, staring me in the face". The producer stated he welcomed the usage of sampling inelectronic music, "This isn't calling the Black Eyed Peas out at all. This is just another interesting factoid I keep finding about sampling and electronic music".[8]

Commercial performance

"The Time (The Dirty Bit)" debuted on the Canadian Hot 100 at number eighty-seven the week of November 5, 2010.[14] The song also debuted at number forty on the Billboard Pop Songs chart the next week and has currently peaked at number nineteen.[15] Two weeks later, the song climbed to number one in Canada, the third time the group has achieved this, selling 31,000 downloads that week.[16] The song debuted at the top position on the UK Dance Chart as well as number two in New Zealand.[17][18] While the song debuted at number ten in Australia, it reached number one in its second week.[19] On the singles chart for Ireland and the Netherlands the song has peaked within the top ten.[20][21] In the United Kingdom, "The Time (Dirty Bit)" climbed 5 places on the UK Singles Chart on December 12, 2010, from its previous highest peak (number 6) to number 1, beating "Whip My Hair" by Willow Smith. In Germany, the song debuted at No. 7 and reached No. 2 in its 3rd week on the German Singles Chart, where it stayed for 3 consecutive weeks. In its 6th week on that chart, it finally reached No. 1, breaking the 12-week run of Israel Kamakawiwo'ole's "Over The Rainbow".[22][23] In February 2011, the single was certificated Platinum in Germany for 300,000 copies sold, making it their third single to do so (following Shut Up and I Gotta Feeling).[24] After 4 weeks at the top, the song went down to No. 4, making it the biggest fall from the pole position since Mehrzad Marashi did so with his single Don't Believe in May 2010.[22][25]
As of January 2011, the single sold 2 million copies in the US, making it the group's seventh to do so.[26]

Music video


will.i.am's head as a cubic television showing Fergie in the music video for "The Time (Dirty Bit)".
The music video for "The Time (Dirty Bit)" was released on November 23, 2010 and was directed by Rich Lee, who had previously directed the video for "Rock That Body" and "Imma Be". It opens with a zoom-in to a city street where, as will.i.am sings the beginning, his head voxelizes and transforms into a television screen where Fergie is projected during her solo. The video then cuts to sweaty dancers at an underground nightclub, who, along with the Peas, also variously become voxelized throughout the song. The avatars seen on the cover of the new album 'The Beginning' appear as posters, and the BlackBerry PlayBook appears as pre-release product placement, seen animating them in an augumented reality application and making special effects in this video. The animated versions of the band members are in this order: will.i.amFergieapl.de.ap andTaboo.[27][28]

Live performances

The Black Eyed Peas performed "The Time (Dirty Bit)" at the American Music Awards of 2010 on November 21. Each member wore a futuristic outfit and started off enclosed in a glow-in-the-dark yellow box chamber similar to an elevator, accompanied by dancers with boxes as heads.[11][29] Martens gave it grade of C+, calling it the "oddest set of the night".[11] During the performance, Fergie experienced some trouble when the door to her box remained stuck for a moment.[30] On December 5, the group performed the single live during the semi-final results of season 7 of the British TV singing competition The X Factor. They also performed "The Time (Dirty Bit)" at Super Bowl XLV.

Track listing

  • Digital Download[31]
  1. "The Time (Dirty Bit)" – 5:08
  1. "The Time (Dirty Bit)" (Radio Edit) – 4:15
  2. "The Time (Dirty Bit)" (Main Version) - 5:08
  • The Time (Dirty Bit): Re-Pixelated — Digital Remix E.P.
  1. "The Time (Dirty Bit)" [Afrojack Remix] - 7:53
  2. "The Time (Dirty Bit)" [Zedd Remix] - 6:00
  3. "The Time (Dirty Bit)" [Dave Audé Club Mix] - 7:16
  4. "The Time (Dirty Bit)" [Felguk Remix] - 5:18
  5. "The Time (Dirty Bit)" [Wideboys Full Club Remix] - 5:23
  • Digital Single
  1. "The Time (Dirty Bit)" [Video Edit] - 4:52
  2. "The Time (Dirty Bit)" [Edson Pride Vocal Mix] - 8:15

Charts

Charts

Chart (2010–11)↓Peak
position↓
Australia (ARIA)[19]1
Austria (Ö3 Austria Top 75)[33]1
Belgium (Ultratop 50 Flanders)[34]1
Belgium (Ultratop 40 Wallonia)[35]1
Canada (Canadian Hot 100)[36]1
Czech Republic (IFPI)[37]1
Denmark (Tracklisten)[38]5
European Hot 100 Singles[39]4
Finland (Suomen virallinen lista)[40]2
France (SNEP)[41]2
Germany (Media Control AG)[42]1
Hungary (Dance Top 40)[43]2
Ireland (IRMA)[20]2
Italy (FIMI)[44]1
Japan (Japan Hot 100)[45]8
Netherlands (Mega Single Top 100)[46]2
New Zealand (RIANZ)[17]1
Norway (VG-lista)[47]7
Mexican Airplay Chart[48]2
Romania (Romanian Top 100)[49]91
Scotland (The Official Charts Company)[50]1
Slovakia (IFPI)[51]1
Spain (PROMUSICAE)[52]1
Sweden (Sverigetopplistan)[53]9
Switzerland (Media Control AG)[54]1
UK Dance (The Official Charts Company)[18]1
UK Singles (The Official Charts Company)[21]1
US Billboard Hot 100[55]4
US Hot Dance Club Songs (Billboard)[56]5
US Latin Pop Songs (Billboard)[57]9
US Pop Songs (Billboard)[58]8

Certifications

CountryCertification
Australia3× Platinum[59]
DenmarkGold[60]
GermanyPlatinum [24]
New ZealandPlatinum[61]
SpainGold[62]
Switzerland2× Platinum[62]

Year-end charts

Chart (2010)↓Position↓
Australia (ARIA)[63]28
Austria (Ö3 Austria Top 75)[64]43
Germany (Media Control AG)[65]21
Italy (FIMI)[66]56
Netherlands (Dutch Top 40)[67]64
New Zealand (RIANZ)[68]30
Spanish Singles Charts [69]47
Switzerland (Media Control AG)[70]49
UK Singles (The Official Charts Company)[71]26

Release history

CountryDateFormatLabel
Australia[72]November 5, 2010Digital downloadUniversal Music
Austria[73]
France[74]
Germany[75]
Italy[76]
Ireland[77]
Japan[78]
Netherlands[79]
New Zealand[80]
Norway[81]
Portugal[82]
Spain[83]
Switzerland[84]
United Kingdom[85]Interscope Records
Brazil[86]November 9, 2010Universal Music
Canada[87]
Mexico[88]
United States[31]Interscope Records
Germany[32]November 19, 2010CD singleUniversal Music
Austria[89]January 8, 2011Digital download (remix)
Belgium[90]
Finland[91]
France[92]
Germany[93]
Greece[94]
Luxembourg[95]
Netherlands[96]
Norway[97]
Canada[98]January 11, 2011
United States[99]Interscope Records
France[100]January 17, 2011CD singleUniversal Music

Radio add dates

CountryDateType
United StatesNovember 16, 2010Mainstream radio[101]
Rhythmic radio[102]

See also

References

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  3. ^ http://dipdive.com/member/iamwill/blog/25736/
  4. a b Vena, Jocelyn (November 9, 2010). "Fergie Explains Black Eyed Peas' Connection To 'Dirty Dancing' Track"MTV News.MTV Networks. Retrieved November 12, 2010.
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  7. a b Paskin, Willa (October 21, 2010). "The Black Eyed Peas Commit Crimes Against Dirty Dancing"New York. New York Media Holdings. Retrieved November 4, 2010.
  8. a b c Goldberg, Alex (27 November 2010). "Music - News - Black Eyed Peas copy producer deadmau5? - Digital Spy"Digital Spy. Retrieved 27 November 2010.
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  11. a b c Martens, Todd (November 21, 2010). "American Music Awards 2010: Rihanna, Katy Perry, Santana, Ke$ha and all the performances, graded"Los Angeles Times. Eddy Hartenstein. Retrieved November 29, 2010.
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